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· Eslatma

Bot or website: which one

For some problems a website is overkill. Eslatma turned out to be one of them.

The first version of Eslatma was a website. Sign-up, password, settings page — all there. Users were not.

The reason is simple: if setting a reminder means visiting a website, people leave it in their phone reminders instead. The number of steps mattered more than the idea.

Moving to Telegram

A bot has no sign-up — the user is already logged in. Setting a reminder is one message. In the first week there were more users than the website had gathered in six months.

The rule came out like this: if the solution is one short action, build a bot. If people need to look and compare, build a site.